Wednesday, October 3, 2012

Political Slogans

My post on humor and politics from waaaaay back is still one of the ones that gets the most hits.  The problems I talked about then still exist and in some ways have gotten worse.  Did you read Krugman's reaction to this Roger Simon story?  What our Nobel laureate friend failed to realize is Simon's piece was satire.

Speaking of satire, here's a clumsy attempt of my own:

To: Romney for President
From: SCD Associates, LLC
Re: Campaign Ideas.

Given the recent kerfuffles surrounding The Candidate, we'd like to offer our services in a rebranding campaign.  We feel "Believe In America" is a nice slogan, but it doesn't help The Candidate connect with voters.  As a side note, in some of our recent polling groups have connected the slogan with the opening scene of The Godfather.

We believe that by employing a little humor, we can defuse not only the recent missteps, but also the image that The Candidate is cold, stuffy, and too "corporate".  Please review the attached proof and let us know what you think.

We look forward to working with you and The Candidate.




To: Obama for America
From: SCD Associates, LLC
Re: Campaign Ideas.

Hello and thank you for your recent interest in our company.  In response to your question, we don't think "Forward" is a good slogan for The Candidate.  It's not as catchy as "Hope and Change" was, and is much too easily mocked by The Opponent.  Already, we've heard it mischaractarized as "Forewarned" and also the repeated claims that The Candidate wants to take America "Forward" over the "debt cliff".

Given how close we are to Election Day, we don't think there's time for a rebranding effort, so we've taken a look at what you've done so far.  After reviewing The Candidate's speeches as well as those made by former President Bill Clinton, we see a theme developing.  Our advice is to embrace that theme and go all out with it in the remaining weeks.

Please review the attached proof and let us know what you think.

We look forward to working with you and The Candidate.


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